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'I Love Parks' Campaign

Greater Wellington

Regional Council

Originally designed as a set of collectible cafe postcards to promote Wellington's regional parks, I Love Parks developed into a full campaign incorporating posters, adshels, t-shirts and bus backs.


Illustrated in a colourful, nostalgic style, the design is centred on the individual activities available at each of the regional parks - such as snorkeling, horse riding, biking, trams, and Lord of the Rings scenery etc.

Concept, design and artwork.

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